Advanced Television

Netflix adds kids mystery box feature

May 20, 2022

By Nik Roseveare

Netflix has added a new mystery box feature on its service providing a fun space for kids to perhaps discover their next favourite series and films, or reconnect with a familiar face.

Users can find the mystery box service by logging into a kids profile and finding the ‘Favourites Row’ at the top of the homepage. A sparkly mystery box can be located here for users to click on, providing a suprise title based on their previous viewing choices.

In a blog post, TJ Marston, Director, Product Innovation – Kids and Family at Netflix, explained: “As a parent and uncle myself, I know every kid and family is unique, which is why at Netflix we are dedicated to creating an engaging and tailored experience to connect kids to the stories that shape their world. We hope that kids will love the surprise and delight of revealing the next show or film recommended for them […] We can’t wait to see what your kids unbox next.”


Categories: Articles, Premium, Search/Recommendation, VOD

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