Accedo, Jump launch Data and UX consultancy offering for sports events
September 6, 2022
Accedo and JUMP Data-Driven Video have launched a joint offering to increase business impact for sports events broadcasters. The offering combines data and UX expertise to enable sports rights holders to rapidly respond to audience insights and maximize ROI across their digital portfolios.The new offering will see Accedo and Jump meticulously analyze existing data and user experience to deliver a growth strategy that will help sports broadcasters increase user retention and unlock new revenue streams. It has been constructed to address the challenge of collecting and analyzing the right data points, as well as being able to respond quickly with a coordinated plan of relevant marketing and user experience adaptations to maximize impact. Accedo and Jump will ensure that data is organized and unified in a way that supports decision-making as well as making sure the user base is effectively segmented to allow data-driven marketing campaigns.
Bleuenn Le Goffic, VP Strategy and Business Development, Accedo, commented: “Sports events require huge levels of investment in rights. At the same time, video providers have only a short period of time in which to ensure acquisition and retention post-event. As part of this service, we will help sports bodies identify key influences that drive sports fans to register, convert, and churn, while providing them with the strategic tools to rapidly roll-out changes to the user experience that are most likely to increase engagement and retention.”Silvia Werd, Marketing Director, Jump Data Driven Video added: “This offering combines Jump’s expertise in developing data-driven video strategies with Accedo’s longstanding and widespread experience of creating and evolving sports-related video user experiences that will resonate with the intended audience. This combined strategy has proven to be effective, having already enabled TDMAX, the leading OTT sports platform in Costa Rica, to increase its marketing ROI by more than 179%.”