Advanced Television


Disney delivers its most-watched NFL Playoff since 1999

The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

January 18, 2023

DirecTV lay-offs

DirecTV is cutting around 10 per cent of management staff as more pay-TV subscribers cut the cord. “We’re adjusting our operations costs to align with these changes and will continue to invest in new entertainment products and service enhancements,” said the US pay-TV provider. DirecTV was spun off from AT&T to private-equity in 2021 in […]

January 13, 2023

Report: NFL exceeds $2bn in sponsorship revenue

SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]

January 11, 2023

Prime Video’s Thursday Night Football delivers increased engagement

According to Nielsen Media Research, the inaugural season of Thursday Night Football on Prime Video featured the most streamed NFL contests ever and attracted audiences that were considerably younger, watched more minutes of the game, and commanded higher household incomes than NFL viewers on broadcast and cable platforms. Thursday Night Football finished the season with the […]

January 10, 2023

Google wins NFL Sunday Ticket rights

The National Football League has announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right exclusively to distribute NFL Sunday Ticket to consumers in the US starting with the 2023 NFL season. According to the NFL, the strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping […]

December 22, 2022

Report: US TV viewing surged in November

Nielsen’s latest report from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming usage in the US, revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, behind January. The Gauge reported five days in November with over 100 billion minutes of […]

December 16, 2022

Forecast: AI, web3 to drive innovation in sport

IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]

December 7, 2022

Analysis: Live sports less of a key subs driver

According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]

November 1, 2022

Google to name Tottenham Stadium?

Premier League football club Tottenham Hotspur is reportedly in talks with tech giant Google over the naming rights for their stadium. Spurs moved into their state-of-the-art stadium – currently simply named Tottenham Hotspur Stadium – back in 2019 after the £1 billion ground was built on the site of the old White Hart Lane near […]

October 11, 2022By Nik Roseveare

Verizon adds NFL+ to +play Platform

Verizon has announced that NFL+, the NFL’s new video streaming subscription service, is the latest addition to +play. With NFL’s direct-to-consumer subscription service available in +play, users will be able to seamlessly manage their NFL+ subscription. +play is a technology coming soon from Verizon that will allow customers to discover, purchase and manage some of […]

September 29, 2022