Since its initial roots in the 1920s before transforming into the NFL in the 1960s, the NFL has been popular and has grown considerably as time goes by. Tech and the increase in different types of media, especially the arrival of social media, has lent the organisation and one of the biggest sporting leagues in […]

TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads […]

‘Tis the season to be jolly – and for the next three years the marquee Christmas NFL games will be available, live, to anyone with a Netflix subscription. It’s one of the stated aims of the league to expand the viewing figures by increasing access to live games, so this seems like a logical move. […]

As exclusive streaming-only sporting events are on the rise, a survey from Qwilt sheds light on the challenges and considerations of content publishers looking to plan and execute mass live streamed events. Qwilt’s 2024 Live Streaming Survey – which surveyed 259 content publishers primarily across North America and Europe – identifies ongoing and new themes […]

At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]

Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal. The 2024 Christmas doubleheader will feature the Kansas City Chiefs heading to Pittsburgh […]

Neftlix is heavily tipped to outbid the competition air two live NFL games on Christmas Day. Writing on social media platform X, John Ourand – a veteran sports business reporter – said: “It looks like Netflix will wind up carrying the two NFL games scheduled for December 25th, per a bevy of sources”. It’s not […]

Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]

Netflix has announced its newest sports series, Receiver, that follows four pass catchers during the NFL 2023-24 season: Davante Adams (Las Vegas Raiders), Justin Jefferson (Minnesota Vikings), George Kittle (San Francisco 49ers), Deebo Samuel (San Francisco 49ers) and Amon-Ra St. Brown (Detroit Lions). It’s been said that there’s no more difficult position in the NFL […]

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]