Advanced Television


Research: Sports may settle streaming wars

In the battle for traditional and streaming TV subscribers, unique content is viewed as the silver bullet. But scripted originals no longer fit the bill: after years of peak TV spending, every platform has at least one. Sports, however, are still unique. If viewers want to watch the NFL, the NBA, or the Premier League, […]

February 23, 2024

Report: US streamed record 40bn minutes on Jan 13

Winter weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership by 3.7 per cent acros the US in January, according to Nielsen’s The Gauge report. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4 per cent above its level in 2023 – a […]

February 21, 2024

Data: Super Bowl sponsor media value up 7%

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

February 16, 2024

Record Super Bowl audience for Sky Sports

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]

February 16, 2024

Viasat serves 1,800 aircraft with SuperBowl

More than 1,800 Viasat-enabled flights around the world took to the skies on February 11th, and passengers on board had the best seats in the house – streaming the SuperBowl LVIII game live to their seats at 35,000 feet in the air. While the total number of passengers might only be measured as a few […]

February 14, 2024By Chris Forrester

Super Bowl LVIII biggest US audience since Moon landing

Super Bowl LVIII was the most-watched TV broadcast in the US since the Moon landing in 1969. The February 11th showdown, which saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime, averaged 123.4 million viewers, according to Nielsen ratings released by CBS. The event in Las Vegas surpassed the previous most-watched Super […]

February 13, 2024

Data: Average 1min+ delay on Super Bowl streams

Data from Phenix reveals the streaming delays viewers in the US experienced during Super Bowl LVIII. Phenix measured the delays from the field-of-play to NFL+ mobile, CBS on YouTubeTV, CBS on Hulu+ Live TV, DirecTV Stream, CBS on fuboTV, Paramount+ and ViX / ViX+  clocking in at an average of over one minute across the […]

February 12, 2024

Data: 39m US homes watch Super Bowl; Michelob best ad

System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]

February 12, 2024

ESPN, Fox, WBD team on new sports platform

ESPN, a subsidiary of The Walt Disney Company, Fox and Warner Bros Discovery have agreed principal terms to form a new Joint Venture (JV) to build a platform to house a streaming sports service in the US. The platform will bring together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports […]

February 7, 2024

Forecast: Sports media rights to reach $61bn in 2024

At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]

February 7, 2024