Advanced Television

Guillen joins Estrella Media as Chief Content Officer

September 13, 2022

Estrella Media, the Spanish-language media company serving multiplatform Latino audiences in the US, has announced that Enrique Guillen has joined the company as its Chief Content Officer.

Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO Peter Markham and be based in the company’s Burbank offices.

Guillen will oversee the US domestic and global content strategy for Estrella Media’s television, streaming, digital, audio, events, and digital businesses, including developing, producing, and acquiring all television and film content, overseeing network and station programming, news, sports, digital content, and studio productions. In addition, he will be responsible for the international distribution of the company’s content.

“Enrique brings impeccable credentials as a leading executive in global content development and distribution, and he is a perfect fit to help our company accelerate our leadership position,” said Markham. “We look forward to Enrique taking a prominent role in helping us plot our next phase of growth as the changes taking place in our industry present unprecedented opportunities for Estrella Media.”

“At the current inflection point of our industry, Estrella Media’s agility and array of content-making and distribution assets offer a unique opportunity to foster growth and create a domestic and international footprint across broadcast, streaming, digital, and audio businesses,” Guillen said. “I’m excited to join the entrepreneurial team at Estrella Media to shape a forward-looking content strategy that is deeply relevant to US Latinx audiences and connects the community’s universal values with global audiences.”

Guillen comes to Estrella from NBCUniversal where he most recently served as head of Global Formats, overseeing the team in charge of international sales and production of NBCUniversal formats around the world. Guillen also created a portfolio of projects for the Universal Studio Group, including its first ever Spanish language series, Supertitlan, in co-production with the Mexican label Dopamine, and the 10-episode series, The Americas, a cross platform multi-year natural history production for NBC and Peacock, in association with the BBC Studios Natural History Unit.

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