3SS, P3 partnership
October 6, 2022
3 Screen Solutions (3SS), a player in software for set-top boxes (STB), smart TV and multiscreen entertainment, and automotive infotainment solutions specialist provider P3 announce their partnership and a new collaborative technology platform that brings Android-powered super-aggregation to passenger cars and commercial vehicles.
The partners are co-developing a game-changing in-car infotainment system that includes an on-the-go video entertainment UX (user experience) powering all in-car displays built on Google’s Android Automotive OS (Operating System).
With 26 years’ experience in automotive industry consulting and software development, P3 creates customized in-vehicle Infotainment (IVI) systems. P3 helps car manufacturers to differentiate by delivering advanced top-bottom custom Human-Machine Interface (HMI), service layer and Vehicle Hardware Abstraction Layer (VHAL) integration. The company has worked with several car and truck makers to architect and implement Android Automotive OS based infotainment systems, including its Sparq platform.
An Android Automotive OS partner, P3 helps car manufacturers benefit from the evolving Android Automotive ecosystem.
3SS adds extra value to the solution by seamlessly integrating its 3Ready Product Platform, a powerful entertainment ecosystem, to bring customized, leading edge video entertainment services into vehicles. Today 3Ready enables advanced TV experiences for major service providers around the world with a combined reach of over 35 million homes.
3Ready provides UX flexibility and management capability that helps carmakers to differentiate from their competitors with a next-level entertainment service. Uniqueness relies on 3Ready Control Center, a key pillar of 3SS’ 3Ready Product Platform, that enables the UX to be managed and targeted dynamically, all from a single unified system, in real-time. UI/UX can be flexibly configured by the automotive OEM, and ever-evolving 3Ready provides a roadmap of innovations from which customers benefit over the long term.
“Consumers have more free time in the car today; being on the road is no longer a barrier to doing something productive or fun,“ explains Adnan Ertural, 3SS Head of Automotive. “They have the option of checking out the latest news headlines, they might watch a movie, make video phone calls, play games, or catch up on work. They expect unhindered choice, whatever what they choose to do with their time in the car.”
Car manufacturers have the opportunity to benefit from the 3SS+P3 partnership. Being able to enjoy a rich array of aggregated content that seamlessly translates from the devices used at home to viewing on the go is something that today’s consumers demand. Car manufacturers which can extend the harmonious at-home entertainment UX to their vehicles can realize a major new differentiator, namely an advanced entertainment experience that makes being on the road more enjoyable than ever before, for all the car’s occupants.
The partnership is extending super-aggregation to the in-vehicle space. 3Ready enables super-curation of content and promotions from all sources. Visual curation embraces all content, apps and games and presents the array of choices in a user-friendly and easy-access way. The platform is in line with the industry’s functional safety requirements.
3Ready delivers a flexible and fully customizable UI/UX that empowers automakers/OEMs to differentiate while retaining control over the customer experience. The need for personalized and ever-changing content is business-essential in today’s highly developed entertainment market. With over 13 years of TV industry expertise and over 300 delivered entertainment projects, 3SS brings the knowledge, and technical capabilities made possible by 3Ready, into vehicles.
Furthermore, carmakers stay in control over feature roadmap and monetization opportunities which can create additional targetable real estate and therefore generate new revenue streams. The 3Ready Product Platform allows various add-on features, functions and service characteristics that can be configured to meet operational and commercial requirements. Uniquely, the entire in-car entertainment experience can be controlled in real-time without software updates.
The benefits of the new 3SS+P3 solution are myriad: It brings the content super-aggregation experience to the car using Android Automotive OS, with passengers able to access a rich variety of pre-integrated third-party content and apps. Enhanced content discovery and aggregation mean that everyone in the vehicle gets personalized entertainment, from video streaming to music. Furthermore, this diverse content offering can be efficiently enhanced and adapted in real-time via a remote management platform.