Advanced Television

QVC, HSN launch shopping experiences on The Roku Channel

November 15, 2022

QVC and HSN, specialists in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms, have launched on The Roku Channel, a leader in free, ad-supported streaming TV (FAST). QVC and HSN are the first livestream shopping channels on The Roku Channel, which reaches US households with an estimated 80 million people (as of Q4 2021) and is a top 5 channel by both active account reach and streaming hour engagement on the Roku platform in the US (Q3 2022). QVC and HSN are part of Qurate Retail.

QVC and HSN will offer The Roku Channel’s audience approximately 40 hours a day of live vCommerce programming across both channels, featuring premier brands and fresh new products presented by celebrities, influencers and other interesting personalities who engage with customers in real-time on multiple platforms. This includes such shows as QVC’s “In the Kitchen with David,” which is watched in nearly 700,000 homes per hour* across America during each of its two editions per week, or HSN’s “Gotta See G by Giuliana Rancic,” which is watched by over 270,000 homes per hour across the US.* When live programming is off-air, the channels will run previously recorded episodes.

QVC and HSN join a diverse lineup of more than 300 free linear channels across news, sports, music, entertainment and more. In addition to Roku devices, The Roku Channel is available on the internet and on iOS and Android devices, Amazon Fire TV, and select Samsung TVs.

“We are excited to bring QVC and HSN’s entertaining and engaging livestream shopping experiences to the millions of viewers found on The Roku Channel, one of the industry’s leading FAST channel services,” said David Apostolico, SVP Platform Strategy, Development & Distribution, vCommerce Ventures at Qurate Retail Group. “We’re excited to welcome new and existing customers to QVC and HSN via The Roku Channel, while providing yet another convenient way for our fans to access our uniquely engaging vCommerce content.”

“For decades consumers have tuned into both QVC and HSN for engaging shopping experiences from the comfort of their own home. We’re thrilled to partner with QVC and HSN to bring these viewing experiences to the expansive lineup of FAST channels available on The Roku Channel,” said Ashley Hovey, Head of The Roku Channel, AVOD. “We look forward to connecting both new and existing audiences to QVC and HSN’s valuable shopping programming, featuring deals for the hottest products from top brands that consumers know and love.”

This launch reflects Qurate Retail Group’s strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms. QVC and HSN reach more than 200 million homes globally via 14 linear TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. QVC has been the first livestream shopping channel on multiple streaming services. QVC and HSN also reach more than 100 million internet-connected homes across the U.S. via the QVC+ and HSN+ streaming experience and reach millions of homes via websites, mobile apps and social pages.

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