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Italy: DAZN, Deezer partnership

November 16, 2022

Deezer, the music streaming service, is partnering with the live sports streaming and entertainment platform DAZN in Italy.

This alliance brings together the passions for music and sports, allowing DAZN subscribers to listen to their favourite tracks, albums and playlists on Deezer. Subscribers will benefit from user-friendly music streaming features, including SongCatcher, Lyrics with translation and the Flow algorithm, with recommendations inspired by their favourite songs and adapted to their moods. The collaboration will also be enhaned with special content dedicated to the world of sport and that of music with new formats available on the DAZN app.

“Building strong and ambitious partnerships is key to our success and we’re excited to join forces with DAZN to begin expanding our market presence in Italy,” said Charles Jaubert, VP Partner Strategy & Business Development, Deezer. “Music and sports create unique emotions and sincere engagement for people every day, which make DAZN and Deezer a perfect match. DAZN is renowned as the world’s leading sports entertainment platform and we’re happy to offer its users a world-class music streaming experience, with content and features that can’t be found anywhere else.”

“We are thrilled to have started a new collaboration. Thanks to the partnership with Deezer and to the union of the world of sport and music, we want to further strengthen the bond with our subscribers, offering them an even richer and more exclusive experience. Starting today, at no additional cost, DAZN customers will be able to turn up the volume of their favourite songs and podcasts thanks to the vast catalogue of songs, exclusive playlists and innovative features available with Deezer,” added Alessandro Lacovara, SVP Subscriptions of DAZN Italy.

A 6-month free trial of Deezer Premium is available to DAZN subscribers, from now until January 31st 2023. After this initial launch, other preferential offers will be put on offer.

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