Advanced Television

Cadent, 605 partnership

December 14, 2022

Cadent Aperture Platform, an independent platform for advanced TV advertising, has announced a partnership with 605, a television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes.

This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the ROI of their ad spend. With over 15 reports delivered to-date and more to come in 2023 – across national quick serve restaurants, home goods retailers and some of America’s favourite snack brands, Aperture Measurement Marketplace enables clients to transact with confidence on data-driven decisions backed by 605’s sophisticated measurement and attribution methodology. 

“Advertisers are leveraging our platform to optimise the impact of data-driven indexed linear campaigns building on prior campaign performance insights,” said Tony Yi, EVP, Business Development and GM, Platform Sales. “With our unique insights and cross-screen capabilities, we are excited to work with partners like 605 to support marketers in identifying and reaching their target audience effectively, and ultimately increase sales in a competitive environment.” 

Through the combination of Cadent’s targeting capabilities underpinned by its patented Aperture Viewer Graph and 605’s in-depth measurement and attribution solutions, clients are able to run campaigns with a focus on fueling incremental consumer behaviour, successfully driving existing customer households to take action more often, purchase or visit at a higher rate and even spend more on each purchase. Cadent delivers cross-screen TV advertising to 120 million US households across 200+ MVPDs and 92 cable networks, 1,100 broadcast stations, and 100+ OTT networks.“Our superior measurement and attribution capabilities have enabled us to develop a successful reporting cadence with Cadent for a large variety of brand campaigns across their inventory,” said 605 VP of Account Management, Alex Freed, and GVP of Client Data Science, Lindsey Woodland. “With the combination of cross-screen insights, third-party sales, location and web pixel data, we’ve expanded beyond traditional reporting to offer a stronger understanding of what is working, provide teams with data-driven recommendations and quantify the impact of Cadent’s unique inventory for their clients.” 

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