Advanced Television

Cadent

Blockgraph and Cadent partner

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, has announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new integration, companies using Cadent Aperture Platform will be able to match and activate TV audiences using aggregated and […]

April 27, 2022

Cadent Aperture Viewer Graph continues to scale

Cadent, the independent platform for advanced TV advertising, has announced that Aperture Viewer Graph, its patented technology for bridging connected devices and households, continued to grow its coverage during Q1 2022. Purpose-built for the dynamic world of TV advertising, Aperture Viewer Graph supports precision audience targeting, deep audience insights, and transparent measurement and attribution solutions.  […]

March 30, 2022

Survey: CTV critical to reaching audiences

Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]

March 15, 2021

Cadent expands across Europe with Liberty Global

Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global. Cadent has now expanded its automated addressable linear and VoD Advertising Platform into Liberty Global’s Irish footprint, Virgin Media Ireland, with its continental European markets to follow starting in 2021. Cadent and […]

January 5, 2021