North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]
Cadent, the independent platform for advanced TV advertising, and Catalina, a player in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent’s preferred CPG data, audience, […]
Cadent, the independent platform for advanced TV advertising, has announced a new integration with Google Cloud, using next-generation clean room technologies to securely activate audiences across screens. The partnership will expand Cadent’s integrations across the advanced TV ecosystem, creating new opportunities for advertisers at a time when anti-tracking changes and channel fragmentation are making it […]
Cadent, the independent platform for advanced TV advertising, has announced a partnership with Affinity Solutions, the consumer purchase data platform. Affinity Solutions is focused on outcome-based solutions to increase return on ad spend (ROAS) by offering more granular audiences based on consumer spending habits. Now available in Cadent Aperture Audience Data Marketplace, advertisers will gain […]
Cadent Aperture Platform, an independent platform for advanced TV advertising, has announced a partnership with 605, a television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the ROI of […]
Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, has announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new integration, companies using Cadent Aperture Platform will be able to match and activate TV audiences using aggregated and […]
Cadent, the independent platform for advanced TV advertising, has announced that Aperture Viewer Graph, its patented technology for bridging connected devices and households, continued to grow its coverage during Q1 2022. Purpose-built for the dynamic world of TV advertising, Aperture Viewer Graph supports precision audience targeting, deep audience insights, and transparent measurement and attribution solutions. […]
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global. Cadent has now expanded its automated addressable linear and VoD Advertising Platform into Liberty Global’s Irish footprint, Virgin Media Ireland, with its continental European markets to follow starting in 2021. Cadent and […]