Advanced Television

Measat targets rural communities

January 30, 2023

By Chris Forrester

Malaysia’s Measat has linked with Parcel365 in order to collaborate on the nation’s Digital Village365 initiative that aims to uplift rural communities and stimulate digital economic activities across the rural areas in Malaysia.

The pair say that in the Digital Village365 initiative, Parcel365 will offer logistics and eCommerce platform services as well as training sessions at suitable CONNECTme NOW locations identified by Measat.

These services will be facilitated through Measat’s CONNECTme NOW WiFi hotspots, powered by its high-speed satellite broadband service, to enable digital applications including transactions, communications, training and other relevant use cases.

“At Measat, we firmly believe in the power of the Digital Economy, and its ability to uplift rural communities by opening up new income streams that optimise the productivity of the residents, such as the sales of unique foods and crafts. By partnering with Parcel365, we hope to introduce their logistics and business solutions to our CONNECTme NOW customers, to enable their eCommerce potential,” said Ganendra Selvaraj, CCO/Measat.

Eddie Mok Yew Keong, Co-Founder and Director of Parcel365 added, “We are excited to collaborate with Measat to extend the reach of our Digital Village365 initiative. Highspeed broadband is critical for enabling the digital economy and uplifting Malaysians in so many ways, beginning with promoting entrepreneurship, creating income opportunities, and enabling development of the rural supply chain. There are many unique products that can be offered by Malaysia’s diverse rural communities – and this partnership with Measat will facilitate more of them to reach wider markets by easing internet-based logistics connections and supporting training to elevate branding opportunities with better internet connectivity, ultimately improving living standards across the country.”

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