THEMA expands in Japan with Rakuten
February 8, 2023
THEMA, a Canal+ Group company, has expanded its distribution activity in Japan with the launch of Vivaldi FAST TV-channel via R Channel, a linear streaming service operated by Rakuten Group The classical music channel is now available to users across the R Channel platform. After several recent new APAC deals by THEMA in Thailand, India, Hong Kong and South Korea, the company’s expansion into the Asian market marks its first deal in Japan. “We could see big potential in Japan, being one the largest hubs for classical music. Rakuten is the ideal platform to make Vivaldi available to a new audience and allow the greatest symphonies within everyone’s reach,” said Alexandre Bac, Managing Director APAC at THEMA. With the motto “Classical for Everyone!”, Vivaldi appeals not only to classical music experts, but also to those who are just starting to discover the genre. The FAST channel has gained in popularity among viewers due to its focus on easier listening, lifestyle and ambient experience. Thanks to this, Vivaldi’s playlists with popular works of classical music – the greatest operas, symphonies and concertos – are accessible to as many people as possible. “Connecting more people to classical music is our daily challenge. We are so pleased to see VIVALDI now available in Japan. This new opportunity with Rakuten marks a big step forward in our Asian presence, a continent which is full of amazing musicians and a fast-growing community of classical music lovers,” added Wilfried Texier, Marketing Director of Vivaldi channel.