Advanced Television

Videocites partners with NBA

March 1, 2023

By Nik Roseveare

Videocites, creator of the next-generation analytics solution that reveals the social footprint created by fans and partners on social media, has announced the initial closing of a Series B round led by Velocity Capital Management with additional investments by Series A investor Infront Sports & Media AG, and NBA Equity.

Videocites is providing the NBA with greater insights into its global reach and brand exposure across social media content published by fans and media partners.

“We’re excited to collaborate with Videocites to better understand how user-generated content resonates with our fans,” said David Lee, Head of NBA Equity. “This partnership and our investment in Videocites reflect our commitment to continue to grow and embrace our fans across the ever-evolving global social media landscape.”

“Aggregating and analysing real-time UGC and brand video data in one dashboard allows our clients to keep their finger on the pulse of their fanbase and partners,” said Eyal Arad, Videocites’ Co-Founder, and CEO. “It’s no secret that today’s user habits across social media have a significant impact on shaping public perception of any organisation. We are turning that ‘perception’ into quantifiable data.”

We believe that Videocites can become the industry standard for tracking and measuring intellectual property across social media. Videocites’ technology greatly enhances monetisation opportunities for rightsholders and creates a platform for streamlined direct-to-consumer engagement,” added Velocity Managing Partner David Abrams.

Videocites says it will use the new funding to grow its global presence and recruit leading sales and business development professionals to expand its unique offerings to brands and content owners in the US and Europe.

Categories: Articles, Business, Funding, Social Media

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