Newsbridge introduces MXT-1
April 4, 2023
Newsbridge, an AI company tackling video searchability, has announced MXT-1, a new generative AI indexing technology. Newsbridge’s core AI indexing tech uses natural language models to generate human-like descriptions of video content. Capable of indexing more than 500 hours of video per minute, MXT-1 seeks to assist organisations working with media and sports content.
“With MXT-1, Newsbridge has achieved an important breakthrough in content indexing and discovery,” said Frederic Petitpont, co-founder and CTO at Newsbridge. “Our new core technology combines multiple AI modalities, including computer vision and speech processing with natural language models. MXT-1 aligns video perception with the power of language models to accomplish incredible results.”
MXT-1 is specifically trained on hundreds of thousands of hours of media, entertainment, and sports audiovisual content, leveraging AI transformers, making it particularly good at describing content for these industries’ indexing and search use cases. Fast and scalable, MXT-1 enables users to quickly start enhancing, sharing, and monetising their archives.
“Until now, broadcasters faced the tough question of what footage to fully index due to limited media logging resources to transcribe, describe, and summarise content,” said Philippe Petitpont, co-founder and CEO at Newsbridge. “MXT-1 dramatically reduces the cost of using AI at scale, making mass indexing of media assets a business reality. With MXT-1, content owners know exactly what is in their files and can shine a light on the hidden gems in their archives.”
MXT-1 offers a significant leap forward in AI indexing technology based on its ability to describe scenes in natural language. Newsbridge’s language model links raw modalities (i.e., detection of faces, text, logos, landmarks, objects, actions, shot types, and transcription) to generate a semantic description for increased searchability. It improves upon the current state of AI indexing, which produces a jumble of tags that fail to give content owners the level of information they need. MXT-1 bundles all the latest evolutions of Newsbridge’s multifaceted AI, and can be trained and fine-tuned by an end user with multimodal rules and a custom thesaurus.
MXT-1 is available in beta mode now and is being progressively deployed in all of Newsbridge’s cloud solutions, including Just Index, Media Hub, Media Marketplace, and Live Asset Manager.