Yospace extends DirecTV ad deal
April 11, 2023
Yospace, a specialist in server-side ad insertion (SSAI), has extended its partnership with DirecTV Advertising, a partner for omni-channel TV. The relationship began in 2015 and will continue on for the next several years, marking nearly a decade of innovation in streaming monetisation.
Yospace has helped DirecTV Advertising to substantially grow its digital video advertising offering and meet the growing demands of the television industry, which has seen streaming audiences grow exponentially year-on-year, while adopting advanced digital advertising techniques such as programmatic to maximize ROI.
As a result, DirecTV Advertising has been able to deliver a programmatic advertising strategy across all its digital and streaming inventory (live and VoD), including programmatic at scale across more than ninety owned and operated premium TV networks, including live sports. DirecTV’s programmatic fill-rates are ahead of the industry standard, with a video completion rate over ninety-eight percent.
“Yospace has been, and continues to be, a crucial component to DirecTV Advertising’s programmatic strategy,” said Amy Leifer, Chief Advertising Sales Officer at DirecTV. “The company has risen to the challenge of providing monetisation at scale as audiences everywhere have embraced streaming. With Yospace’s support, DirecTV Advertising sits at the forefront of cross-platform advertising today.”
“We value the close working relationship we’ve built with DirecTV Advertising,” said Tim Sewell, CEO at Yospace. “It’s fantastic to see how DirecTV Advertising has built a truly innovative and impactful programmatic strategy, tapping into Yospace’s SSAI, across all its live and VoD content. Time and again, customers have come to us with specific problems and I’m incredibly proud of how the team has continued to adapt to them.”