Chicken Soup for the Soul launching reward programme
May 23, 2023
Chicken Soup for the Soul Entertainment has announced it will launch a viewer reward programme across its entire streaming ecosystem with TaTaTu. By simply watching AVoD or FAST content through the company’s streaming services, consumers will earn coins which can be used to bid on prizes and buy products. The service will be available on the Redbox, Crackle, and Chicken Soup for the Soul streaming apps.
TaTaTu is the first platform to reward users with coins, called TTU Coins, which are a digital points system (not a cryptocurrency). TaTaTu’s technology will give consumers a unique, rewarding experience from simply watching movies and TV series on the Chicken Soup for the Soul Entertainment streaming services. The coins can be used to bid on prizes, as well as buy products that are always being updated. The companies previously announced a deal to launch AVoD streaming in new international markets using movies and TV series owned by Chicken Soup for the Soul Entertainment.
“The addition of TaTaTu to our streaming services will provide a fun and rewarding experience for millions of our consumers. In an era where others are raising the prices of streaming services, we are finding ways to reward viewers for watching our great content,” commented William J. Rouhana Jr, chairman and chief executive officer of Chicken Soup for the Soul Entertainment. “This collaboration is also an opportunity to enhance the entertainment experience and drive engagement on the TaTaTu platform.”
“We are thrilled to work with Chicken Soup for the Soul Entertainment, a leading provider of high-quality entertainment content,” added Andrea Iervolino, founder and chief executive officer of TaTaTu. “This collaboration represents a major step forward for TaTaTu as we continue to build a strong ecosystem of partners that share our vision for the future of entertainment.”