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Canela Media partnership with Futbol Sites

June 9, 2023

Canela Media, the digital media company for the Latino community, has announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker, the digital sports media company. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive audience of Latino and US Hispanic sports fans.

Canela Media will be the exclusive partner for Futbol Sites US Hispanic advertising inventory and will bring to market a unique platform to reach Hispanics through both Spanish and English sports content. This partnership enables advertisers to reach US Hispanic sports fans on multiple platforms and formats including CTV, O&O sports sites and social media platforms.

“We are excited to partner with Futbol Sites to enhance Canela Media’s position as a best-in-class destination for advertisers to reach US Hispanic sports fans through both Spanish and English sports content,” said Felipe Osorio, VP of Sports at Canela Media. “Futbol Sites’ digital assets complement the already growing Canela Deportes content offering and will provide advertisers the only way to reach Hispanic sports fans through strong media brands across CTV, O&O sports sites and social media.”

“We are thrilled to announce our partnership with Canela Media. Our collaboration not only underscores Futbol Sites’ commitment to the US Hispanic market, but also opens a remarkable avenue for Canela Media to tap into our premium ad inventory, offering their partners a unique reach within this demographic and providing increased coverage around big events such as the upcoming Copa America in 2024 and the FIFA World Cup in 2026, both taking place in the United States. This presents an unprecedented opportunity for brands to connect with Hispanic sports fans like never before, including Branded Content opportunities,” added Federico Grinberg, CEO of Futbol Sites and EVP at Playmaker.

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