Advanced Television

hispanic

WAPA+ on The Roku Channel in US

Hemisphere Media Group, the US media company targeting the US Hispanic and Latin American markets, has announced the launch of its free ad supported television (FAST) channel WAPA+ on The Roku Channel. WAPA+ serves the large Puerto Rican community in the US, and leverages the programming of WAPA-TV, Puerto Rico’s #1 TV network, offering 70 […]

April 23, 2024

Report: Bilingual US Hispanics more likely to pay for SVoD

App Science, wholly owned by Sabio Holdings, a provider of Connected TV/OTT advertising platforms validated by performance, has released audience insights comparing bilingual and Spanish-only US Hispanic streaming audiences. The findings in the report provide analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique […]

September 13, 2023

Report: Representation key in choosing what to watch

Samba TV, a provider of omniscreen data and measurement, has released its State of Diversity on TV report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership. As the US grows in diversity, content creators, marketers, and advertisers have an opportunity to boost engagement with programming decisions like […]

June 21, 2023

Canela Media partnership with Futbol Sites

Canela Media, the digital media company for the Latino community, has announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker, the digital sports media company. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive audience of Latino and US Hispanic sports fans. Canela Media will […]

June 9, 2023

Study: Hispanic representation drives bingeability

Inclusion of Hispanic talent in front and behind the camera in streaming programmes has a direct correlation on the bingeability and cultural watchability i.e., Hispanic share of the audience of content for Latinos and all audiences, according to audience measurement, data and analytics specialist Nielsen’s latest Diverse Intelligence Series (DIS) report: Latino Led Content and […]

September 15, 2022

Study: Ethnic groups’ entertainment priorities

Entertainment data and insights company Luminate has released its latest quarterly Entertainment 365 study, presenting an in-depth look into how different US audience groups engage with and prioritise various types of entertainment across TV, music, film, gaming and social media. The report specifically provides insights on underrepresented populations in the US, including Black audiences, Hispanic […]

August 18, 2022

Canela Media launching Canela Kids

During a virtual IAB NewFront Presentation, Canela Media’s founder and CEO Isabel Rafferty announced that the company will be adding to its portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVoD destination for kids ages 2-12. The Canela Kids app, launching August 16th, will be available on all devices and feature educational, safe […]

May 6, 2022

Adsmovil unveils Nuestra.TV

Adsmovil, a specialist in Hispanic mobile advertising and digital media, announced during the IAB NewFronts its Nuestra.TV AVoD service. The new service will be available to consumers at the end of the second quarter of this year. Launching with more than 40+ FAST channels and 15,000+ hours of VoD content, Nuestra.TV is aimed at Hispanic […]

May 6, 2022