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Data: Smart home device shipment decline continues

June 28, 2023

Global shipments of smart home devices continued to decline in the first quarter of 2023 as shipments fell 5.6 per cent year over year to 186.0 million units, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Smart speakers and networked video entertainment devices faced the steepest declines in the first quarter, down 15.4 per cent and 7.8 per cent respectively compared to the prior year. Looking ahead, IDC expects the market to decline by 1.8 per cent overall in 2023 as weak consumer demand and economic volatility continue to put significant downward pressure on the market. Although much uncertainty exists, IDC expects the market will return to growth in 2024 and continue through 2027 with device volumes reaching 1.1 billion shipments in 2027.

“While there have been pockets of growth, the market has largely stalled due to lack of meaningful upgrades between one generation of devices and the next,” said Jitesh Ubrani, research manager for IDC’s Mobility and Consumer Device Trackers. “Even the launch of the Matter standard has not been enough to spur demand despite offering some ease of use.”

Apart from smart speakers and networked video entertainment devices, many other smart home categories such as lighting, thermostats, and home monitoring and security devices are expected to witness high growth over the next five years in part due to rising consumer awareness of smart home devices in many parts of the world and the rise of emerging markets.

“The worldwide smart home market is witnessing uneven growth as some regions fare better than others,” said Adam Wright, research manager, Smart Home and Office Devices at IDC. “In more mature markets like the United States, high installed bases of devices coupled with issues of underutilisation, ongoing disruptions form supply chains, logistics issues, high inflation, and record high credit card debt have impacted the market’s growth in 2022 and the first part of 2023 and are expected to continue to put downward pressure on the market for the foreseeable future. But other regions that are earlier in their adoption curve like Latin America and parts of Asia/Pacific have much opportunity for growth.”

Worldwide Smart Home Device Forecast by Shipment Volume, Market Share, and 2023-2027 Growth Rate (shipments in millions)
Device Category 2023 Shipments* 2023 Market Share* 2027 Shipments* 2027 Market Share* 2023-2027 CAGR*
Video Entertainment 278.7 32.5% 306.4 26.5% 2.4%
Home Monitoring/Security 191.8 22.4% 252.2 23.5% 7.1%
Lighting 101.9 11.9% 169.7 20.5% 13.6%
Smart Speaker 106.9 12.5% 122.5 11.0% 3.5%
Thermostat 24.9 2.9% 29.7 2.6% 4.5%
Others 152.9 17.8% 211.0 19.4% 7.7%
Total 857.1 100.0% 1,091.5 100.0% 6.2%
Source: IDC Worldwide Quarterly Smart Home Device Tracker, June 23, 2023

* Table Note: All values are forecast estimates.

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