Spotify is reportedly considering adding full-length music videos to its app to help the music streaming service better compete with the likes of YouTube and TikTok.

Spotify is said to already be talking to partners about the feature, according to Bloomberg.

Spotify – who has not commented on the rumours – currenty allows bands and artists to upload ‘canvases’, or looping GIFs, that populate the screen as music plays. Earlier this year, it also debuted its ‘Clips’ feature allows videos shorter than 30 seconds.