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Kate Bush tops fitness playlists on Spotify

Research from PureGym has revealed that the 1985 Kate Bush classic Running Up That Hill (A Deal With God) is now providing the soundtrack to fitness regimes around the world, as it now ranks as the second most popular song for runners on Spotify. Following a return to the charts thanks to the song’s inclusion […]

June 20, 2022

Research: Inflation affecting music streaming market

With a cost-of-living crisis potentially looming for millions of people around the world, and inflation rates of some countries top 10 per cent, there are signs of music subscribers cutting back on their subscriptions. But how heavily is this going to affect the different platforms in the Music on Demand (MoD) market, asks marketing data […]

June 16, 2022

Spotify, IAS launch podcast ad brand safety solution

Spotify and Integral Ad Science (IAS) have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on an analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]

June 15, 2022

Report: Africa ripe for music streaming growth

In February 2021, Spotify’s market entry into 39 African countries gave a new boost to the music streaming competition. Spotify’s decision to bet on the entire continent, rather than continuing focusing on North Africa and South Africa, emphasises the new global players’ interest in this promising market, reports Dataxis. Music streaming has undergone a multi-speed […]

June 6, 2022

Italy: Online content consumption up 44% in 3 years

Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]

April 14, 2022From Branislav Pekic in Rome

Research: Brits spend £300 a year on subscription services

With the average Brit spending 3 hours and 37 minutes online every day, and an average of 1 hour 21 minutes a day watching online services such as Netflix, research by comparethemarket reveals UK households spend nearly £300 (€360.56) every year on online subscriptions. One in 12 people spend more on subscriptions each month than […]

March 8, 2022

Report: Spotify paving way to profitable podcast ads

In February 2021, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting, notes a report from Dataxis. In fact, […]

March 7, 2022

Analysis: Amazon to take Spotify’s crown in 2022?

According to Craig Armer, Strategic Insights Director at Kantar, 2022 could be the year Amazon dethrones Spotify as the UK’s biggest music streaming platform.  Kantar’s Entertainment on Demand study into the UK’s music habits has uncovered the following trends: 53 per cent of UK consumers with a music streaming subscription have a Spotify account, compared […]

February 17, 2022

CMA to probe music streaming market

The UK’s Competition and Markets Authority (CMA) will ask whether the music streaming market is working well for music lovers, as part of a study into the sector. Streaming has changed the way we listen to music. In the UK, more than 80 per cent of recorded music is now listened to via a streaming […]

January 27, 2022By Colin Mann

Report: App usage patterns shift over Xmas

Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]

January 19, 2022