Advanced Television

Bluedot joins the Alliance for Open Media

July 14, 2023

The Alliance for Open Media (AOMedia) has announced that Bluedot, startup specialising in semiconductor design and deep learning, has joined the Alliance as a member. To advance open standards for media compression and delivery over the web, Bluedot will collaborate with AOMedia members including Amazon, Apple, Cisco, Google, Huawei, Intel, Meta, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics and Tencent.

“We are glad to join AOMedia and collaborate with industry leaders to drive the future of video processing and compression,” said Mickey Jeon, CEO at Bluedot. “Our deep learning technology combined with FPGA-accelerated semiconductor IP is revolutionising the way videos are enhanced, processed and delivered. We believe that our membership in AOMedia will enable us to contribute to the development of cutting-edge media technologies and provide valuable solutions to our customers.”

Bluedot’s AOMedia AVIF-enabled ultra-fast FPGA-accelerated encoder solution significantly reduces webpage weight by over 50 percent, while preserving high-resolution picture quality. This breakthrough technology enables image-heavy websites to optimise their operations, reducing costs and improving user experience.

“We’re very pleased to welcome Bluedot to the Alliance for Open Media. We share a joint commitment to developing and deploying new media technologies such as AV1 to improve the streaming media experience,” said AOMedia Chair Matt Frost. “We look forward to collaborating with Bluedot to increase openness and interoperability of internet video.”

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