Sharp launching smart TVs powered by TiVo
August 10, 2023
TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi, and Sharp have announced today that Sharp will launch smart TVs Powered by TiVo as part of a multi-year, multi-million-unit agreement. The first TVs are expected to ship in 2024 starting in Europe.
Sharp’s new line of smart TVs integrated with TiVo’s operating system (OS) aim to help consumers cut through the clutter of streaming and linear content options with a simplified, universal discovery – delivering a user experience that drives TV demand and viewership.
“We chose TiVo’s OS not only because of the superior product but also because we wanted to offer a user experience of Sharp elements with more variety and freedom,” said Nick Chen, Head of Europe, Vice Presidentof TV-System business unit, Sharp Corporation. “We are excited to give users significantly more control on how to discover and consume content across live TV, news, sports, movies and more.”
“Sharp’s selection of Powered by TiVo is further proof that we are meeting a crucial need for smart TV brands,” added Jon Kirchner, chief executive officer, Xperi. “The accelerated adoption of our independent media platform by consumer electronic brands, as well as by BMW in the car, lays a strong foundation for the future growth and success of our platform ecosystem.”