Advanced Television

BBC, Budge launch Bluey mobile game

August 16, 2023

BBC Studios have partnered with Budge Studios to launch the first-ever Bluey mobile app game, Bluey: Let’s Play which is available now from the Apple App Store, Google Play and Amazon Appstore,

Bluey: Let’s Play is based on the Emmy and BAFTA Award-winning global TV show that follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey’s family home comes alive in this exciting interactive app gaming experience, packed with things to see and do. Navigating through every room allows players to join in with making food, playing with toys, making music and more. Exploring and interacting with various Bluey environments, fans can recreate moments from episodes, such as building and using the pizza oven in the backyard or testing out different recipes in the kitchen.

Bluey: Let’s Play” is free to download and gives free access to locations such as the kitchen and backyard, as well as characters Bingo and Bluey. Paid subscribers will be given access to more characters and locations such as the Heeler living room, playroom and bathroom, with extra rooms launching later in the year.

Stephen Davies, Managing Director, Consumer Products & Licencing, BBC Studios said: “I’m delighted that BBC Studios is partnering with Budge Studios on this exciting venture bringing Bluey and the Heeler family into our gaming portfolio, giving fans around the world the opportunity to enjoy this fun interactive app gaming experience.”

Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family, commented: “We’re very excited to be bringing the official Bluey mobile app game to our audiences across the globe. The whole family will love seeing the Bluey Heeler home come alive in this exciting interactive game while having the chance to explore the fun world of Bluey.”

Mike Elman, Co-CEO/Founder Budge Studios, added: “As huge fans of the show ourselves, we’re excited to bring Bluey to life on mobile devices for the first time ever. We think kids and fans of the show will love the interactive gameplay and creating their own stories in the Bluey universe.”

Bluey is the #1 children’s show in Australia and the #1 rated show on CBeebies in the UK.

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