Yospace, a specialist in server-side ad insertion (SSAI), has partnered with Norwegian commercial broadcaster, TV 2. The relationship sees Yospace underpin TV 2’s advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.

“Yospace is a crucial partner for TV 2’s advertising strategy,” said Roy Kenneth Venjum, Head of Network and Distribution at TV 2. “We needed an SSAI solution that would deliver an excellent TV experience across all content types and players while providing operational efficiency across VOD and live. Yospace’s huge experience and many customer implementations made it the obvious choice for TV 2 Play.”

“We’re thrilled to be working with TV 2 to help it achieve its advertising goals,” said Edward New, Commercial Director at Yospace. “Like many broadcasters and streaming companies adopting an ad-supported strategy, TV 2 has acknowledged the importance of putting the viewer experience first and foremost in their plans. We take huge pride in delivering a premium SSAI service across live and VoD while also providing the best business value with high view-through rates and consistent reporting.”

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Categories: Advertising, Articles

Tags: Norway, TV2, Yospace