Blue Ant Media partners with IRIS TV
August 29, 2023
International producer, distributor and channel operator, Blue Ant Media, is partnering with content data platform, IRIS.TV, to enable video-level contextual advertising across the company’s portfolio of free-streaming channels.
As an IRIS-enabled partner, Blue Ant Media provides brands the ability to target audiences through relevant content at the right moment. It does so by allowing advertisers to activate campaigns with content transparency through AI.
“IRIS.TV’s technology not only enables us to offer better value to our advertisers, but also enriches the viewing experience for audiences by serving ads that are more relevant to them,” said Jamie Schouela, President, Global Channels and Media. “As more global viewers continue to discover our free streaming channels, this is the perfect time to be integrating with IRIS.TV’s cutting edge data partner ecosystem and further optimise value for our brand partners.”
Blue Ant Media’s suite of FAST (free, ad-supported streaming TV) channels offer audiences curated programming that is free to access on platforms like The Roku Channel, Samsung TV Plus,VIZIO WatchFree+, Tubi, Freevee, and LG. The company’s growing global portfolio of FAST channels include Love Nature, NatureTime, HauntTV, Total Crime, Homeful, HistoryTime, Love Pets and Drag Race Universe.
“Today’s consumers are motivated by their mood and mindset when it comes to watching content and are sensitive to disruptive, irrelevant and unsuitable ad experiences,” added Steve Reich, Head of Publisher Development at IRIS.TV. “By partnering with Blue Ant Media, we are enabling publishers to get the most value from every video by utilising video-level data to power better experiences for audiences and drive better advertising outcomes for brands.”