Channel 4.0 launches Harry Potter themed gameshow
September 7, 2023
Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching a new social branded programme Crowd Sauce: The Search for Wizdem with Warner Bros Studio Tour London – The Making of Harry Potter.
Crowd Sauce: The Search for Wizdem sees content creator Harry Pinero challenge fellow social media sensations Mariam Musa and BillyTheGoat to compete in a Harry Potter themed gameshow.
Set in the iconic Warner Bros Studio Tour London, home of the authentic Harry Potter sets, props and costumes, the pair go head-to-head to resolve a series of questions and tasks, helped along the way by obliging visitors.
The full-length show is available no on YouTube from 6pm on September 7th, while the campaign also includes content across Channel 4.0’s recently launched Instagram, TikTok, and Channel 4’s Snapchat channel.
Channel 4.0’s partnership with Warner Bros Studio Tour London was brokered by Jenny Porter, Content Lead in Channel 4’s award-winning commercial arm 4Sales, while it was commissioned by Stephen Parnell, Senior Digital Development Executive. The programme was produced by Birmingham-based Acclaimed Content.
David Amodio, Deputy Head of Commercial Innovation and 4Studio at Channel 4, said: “Crowd Sauce: The Search for Wizdem provides viewers with an exclusive behind the scenes look at a much-loved British institution, but with a fresh twist fitting for our digital-first Channel 4.0 brand which has mischief and fun at its heart. Collaborating with another household name in the form of Warner Bros Studio Tour London is the latest example of how Channel 4 is leading the way with regards to understanding and entertaining social audiences.”
Kim Piper-Bowles, Director of Marketing at Warner Bros Studio London, added: “We were thrilled to be among the first to collaborate with Channel 4.0. Crowd Sauce: The Search for Wizdem will bring the filmmaking magic of Harry Potter to a new audience and we can’t wait to see fans’ reactions.”