Evergent, Irdeto partnership
September 18, 2023
Nick Snow @ IBC
Evergent, the customer management and monetisation specialist for streaming and digital subscription businesses, and Irdeto, a player in digital platform cybersecurity, have announced a partnership to combine Evergent’s flexible subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to quickly bring custom use cases to market, taking advantage of the growing market for subscription-based services.
“Speed and flexibility are key to surviving and thriving in our current economic climate,” said Vijay Sajja, founder and CEO of Evergent. “With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”
The new partnership will bring together easy to deploy solutions for subscription service providers from Evergent and Irdeto. Evergent says its suite of flexible monetisation and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.
In the era of video streaming, Irdeto is playing a key role as a partner to customers by offering a suite of end-to-end OTT solutions that help maximise the value of their platform and their content rights. Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer a flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.
“The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos,” said Doug Lowther, CEO at Irdeto. “No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”