Advanced Television

AdImpact, Inscape partnership

August 10, 2023

Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp.

The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive ad intelligence solution across CTV, cable and broadcast media.

As media companies, agencies, DSPs and SSPs face enormous challenges in the local media space, this agreement will help enable AdImpact to answer the complex questions surrounding incremental reach, post campaign analysis, media planning and local ad detection, it says.

“Understanding full funnel ad performance is a critical input to agencies and brands,” asserts Ken Norcross, Vice President, Data Licensing and Strategy, Inscape. “As the television landscape becomes more fragmented and personalised, local measurement and insights are paramount for the advertising industry. We are pleased to work with AdImpact through a unique partnership that delivers a broad view of advertising detection, and viewership intelligence to marketers.”

“Our partnership with Inscape represents a significant step forward for the advancement of local measurement and comprehensive local ad detection across broadcast, cable and streaming,” adds Kyle Roberts, CEO of AdImpact. “AdImpact is proud of this multi-year partnership, and we’ve been focused on turning this agreement into products for our customers available via Snowflake Data Share, API’s, and our proprietary SaaS platform.”

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