Advanced Television

LG Electronics rolls out LG Channels 3.0

September 19, 2023

LG Electronics is introducing LG Channels 3.0, the latest version of its free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, LG says that users will easily be able to discover the content that resonates with them.

LG Channels 3.0 is rolling out in South Korea this month, and will arrive in other markets, including US, starting in October.

Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organised into three pages – Home, Live and On Demand – that make it easier to take advantage of the different services offered on LG’s free content platform.

The Home page features a large, rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, they can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice.

The On Demand tab allows users to select their favourite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience.

Already available in 27 countries globally, LG is accelerating the growth of its content service by entering new territories and adding to its content lineup.

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