DAZN names Ma Head of Media Rights Sales APAC
October 12, 2023
DAZN, the sports entertainment platform, has announced the appointment of Charles Ma as Head of Media Rights Sales (APAC) amongst a number of appointments designed to further strengthen its Broadcast Partnerships Division.
DAZN is one of the biggest rights holders in sport, with properties such as the Bundesliga, LaLiga, NBA, NFL, Premier League, Serie A and UEFA. However, there is also a strong and growing channels distribution business alongside, with DAZN involved in a number of ventures covering rights sales, production and marketing in partnership with rightsholders such as FIBA, WTA and the IPL. DAZN also has a set of global and multi-territory Women’s Football rights, including UEFA Women’s Champions League, WSL, LigaF, Frauen Bundesliga and NWSL.
Aviv Giladi, President, DAZN Broadcast Partnerships, said, “DAZN is growing in all aspects of its business as rights holders recognise our ability to use our technology and network of relationships to deliver exceptional reach, quality, and value. Adding people of the calibre of Charles to an already strong central function will add further capabilities, increasing value for sports media rights holders.”
Ma added: “It’s great to be joining such a dynamic and growth focused business as DAZN. I am looking forward to help growing this element of DAZN’s business. It’s an increasingly important function as rights holders look for the best ways to monetise their content and reach their fans in meaningful and sustainable ways.”