Aryel rolls out 3D and AR banner ads
October 17, 2023
Aryel, the platform for immersive Augmented Reality (AR) display ads, has unveiled its display advertising toolkit Ad Creative Solutions. The technology harnesses the potential of AR directly within website banners, allowing advertisers to capture attention through providing engaging user experiences while utilising analytical insights to optimise their campaigns.
Through uniting AR technology with strategic insights, brands can provide captivating and informative experiences to make the most of the upcoming holidays:
Ad Creative Solutions offers ad formats fit for a variety of purposes. These sophisticated offerings are distributable via both direct buy and programmatic channels, enabling brands to:
- Create detailed 3D and AR product exploration directly within website banners.
- Harness Virtual Showroom Display Ads to align with cutting-edge retail and ecommerce innovation.
- Enhance engagement and gather zero-party data (information shared proactively by the user) on user preferences through interactive themed activities, AR Games and Quizzes.
- Harness Camera Effects and AR Filters to transform passive ad consumption into an active, memorable experience.
“Advertisers, leveraging Aryel Ads Manager and the Ad Creative Solutions, are able to gather detailed data on facial characteristics and users’ emotional states. All while operating with full transparency and in compliance with privacy regulations. This valuable layer of data enriches existing resources, allowing for more informed strategic decisions,” states Amira Di Costanzo, Head of Marketing at Aryel. “This technology represents a true innovation, leading to a significant improvement in performance. In transitioning from standard display ads to immersive advertising experiences, we’ve seen a rise in CTR to 2.7 per cent, a result notably higher than the industry average of 0.4 per cent.”