Okast features two new FAST channels in Italy on Samsung TV Plus
November 7, 2023
Two FAST channels from RCS Media Group have been launched by Okast on the Samsung TV Plus platform in Italy.
Travel & Living by Dove offers travel guides and suggestions on the most exclusive locations, discovering the beauty of Italian regions and the secrets of hidden villages, and Lifestyle by LEI is a journey into the female universe: from cooking to weddings, from health to beauty and one’s own well-being.
RCS Media Group selected the Okast Channels solution provided by Okast. This new partnership is part of the ambitious strategy of the European consortium FAST4EU, created by Okast, to develop a European ecosystem to address the FAST market. Okast will strengthen its portfolio of channels to offer local audiences in each market content that resonates with their values and culture, thus highlighting the breadth and quality of European programming.
“The launch of this new channels in Italy is a further demonstration of the quality and diversity of European content formats eligible for this new distribution model that is FAST. We are honoured that our Okast Channels solution has convinced RCS Media Group and that our support has enabled the rapid implementation and launch on a key platform like Samsung TV Plus,” said Cédric Monnier, CEO, Co-founder Okast.