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Sky Business donates PDC Darts sponsorship to PubAid

December 18, 2023

Sky Business has donated shirt sponsorship of four players at the PDC World Darts Championship to PubAid, the industry voice for pubs and their positive contribution to society. The donation is a show of support from Sky Business for the hospitality industry, and pubs specifically, at a key time of year for the trade.

The sponsorship will run for three weeks during the PDC World Darts Championship at Alexandra Palace, which airs on Sky Sports.

One of the players sponsored, Fallon Sherrock, was the first woman to triumph of the world’s biggest stage when she beat Ted Evetts and Mensur Suljovic in the 2019/20 World Championship.

Joining her with shirt sponsorship are Steve Beaton, Ryan Joyce and Luke Woodhouse. These three players will also have the name of each of the three winners of the last PubAid Community Pub Hero Awards in 2022 on their shirt to commemorate individual pubs and publicans as well as the industry body, PubAid, supporting them.

Tracy Harrison, Marketing Director at Sky Business, commented: “We have donated our sponsorship as we want to give something back and raise awareness of all the good that pubs do in uniting people and bringing communities together and there is no better organisation that communicates this than PubAid. Honouring the winners of Community Pub Heroes from last year also shows how important these industry awards are and the positive awareness they can raise.”

Des O’Flanagan, co-founder of PubAid, added: “A lot of pubs will be busier over the festive period, but the hospitality industry does still need everyone’s support. This is such a great way to get the PubAid name out to a world audience. We’re here to tell the good stories and positive news from pubs and how they unite communities, especially through sport. Whether that’s pub sports teams or through getting together to watch the big games and tournaments in a variety of sports. We wish our players the best of luck and will be cheering them on throughout this competition.”

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