Carullo named VP Max Local Production Italy & Iberia
December 21, 2023
Warner Bros Discovery has announced the appointment of Alberto Carullo as Vice President Max Local Original Production Italy & Iberia, reporting directly to Laura Carafoli, SVP Content Networks & Streaming Local Productions Italy & Iberia. Carullo, whose headquarters will be in Madrid, in his new role, effective from January 1st 2024, will be responsible for the development and execution of local productions – scripted and unscripted – for streaming in Spain and at the same time will start working on development projects for Italy.
Carafoli commented: “Alberto Carullo’s profile, experience and knowledge of the sector both in Iberia and Italy, represent an important added value for the growth and development of the streaming business in our Region. His arrival is certainly strategic in view of Max’s debut in Iberia next spring, both to lay the foundations to build the best possible offer of local content and to maintain and strengthen the relationship with the creative community in both countries”.
Carullo has held several important roles in Spain and Italy over the last 30 years. He was Head of Marketing and On Air at Mediaset in Italy and Director of Telecinco (Mediaset group) in Spain, where he also held senior roles in production companies such as Big Bang Media and Boca Boca. His last role before today’s appointment was Head of Drama at Warner Bros International Television for Spain and Portugal.
Carullo completes Carafoli’s team, a multi-platform creative hub spanning the entire Southern European region, consisting of: Aldo Romersa, VP Programming in charge of Nove and the men’s channels in the Italian portfolio; Gesualdo Vercio, VP Programming in charge of Real Time and the women’s and kids’ channels in the Italian portfolio; Bibiana Gonzalez, Programming Director Iberia and in charge of programming and production of the television channels in Spain and Portugal and Cecilia Penati Content Development and Production Director, in charge of Italian productions.