NEXTGEN TV reaches 22% US homes
December 21, 2023
By Colin Mann
As the broadcast and consumer electronics industries prepare for CES 2024 in Las Vegas in January, Pearl TV, the consortium of US broadcast companies leading the nation’s transition to NEXTGEN TV, and its network partners, have revealed that since the NEXTGEN TV rollout commenced in 2020, broadcasters have driven nearly 18 per cent year-over-year growth in US household access and spiking 22 per cent in 2023 boosted by the launch of six top 20 markets.
As the rollout and delivery of new features continues, its nationwide trajectory of reaching 75 per cent of American viewers in January 2024 underscores NEXTGEN TV’s appeal and embrace among consumers and broadcasters alike.
Broadcaster collaboration, technical expertise and visionary investment enabled NEXTGEN TV to reach 12 new markets in 2023 and deliver 83 free channels to viewers. Top 20 media markets launched include New York, Philadelphia, Boston, San Francisco, Minneapolis, and Miami.
“2023 was a key year for major markets in their NEXTGEN TV transition, as these six metros represent significant opportunities for viewers to enjoy the benefits of NEXTGEN TV while also enabling broadcast innovation to flourish and preserve the role of local news and entertainment in American homes,” stated Anne Schelle, Managing Director of Pearl TV. “As 2024 approaches, it’s all about the consumer and more—more interactive features, more accessory options at retail, more broadcaster applications enabled by the RUN3TV platform, and more new markets and second sticks. CES is the perfect place to showcase what’s new and in store for consumers who are excited to be on the NEXTGEN TV wave.”
Multiple NEXTGEN TV features and advantages will be showcased within the Advanced Television Systems Committee booth at CES. In addition to standalone upgrade accessory receivers, new integration options for consumer electronics manufacturers will be shown, including a new platform offered by Sony Semiconductor, Alticast, and Amlogic, a global leader in system-on-chip platforms for the smart TV market.
While millions of NEXTGEN TV sets will be sold in the coming year, a new crop of NEXTGEN TV upgrade accessory receivers that are both certified to carry the NEXTGEN TV logo and also verified for content security are now available to consumers – with more options on the horizon in 2024. A wide variety of affordable devices enable easy upgrades of existing TV sets.
“Amlogic has joined forces with Sony and Alticast to offer a high-performance reference design solution to enable faster time-to-market for ATSC 1.0/3.0 smart TVs,” stated James Xie, Senior Vice President of Corporate Business Strategy, Amlogic. “This turnkey solution is integrated with Sony Semiconductor’s market leading tuner/demodulator chips, as well as Alticast’s ATSC 1.0/3.0 software stack that has been validated through industry conformance testing. This collaboration ensures a seamless and high-performance foundation for next-generation smart TVs.”