FCC Chairwoman Jessica Rosenworcel has announced a new public-private initiative led by the National Association of Broadcasters (NAB) to guide the next steps of NextGen TV. The ‘Future of TV’ initiative will work to identify a roadmap to orderly transition ATSC 1.0 to ATSC 3.0-based services as smoothly as possible for consumers. “Today, we are […]

Pearl TV, the coalition of US broadcast companies transitioning to digital television standard NEXTGEN TV, is claiming major milestones in the rollout of NEXTGEN TV to US households and the broader ecosystem of partners that enable the deployment of devices and the broadcaster application platform, RUN3TV. These latest developments focus on consumer and innovation options […]

Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]

Louisville television viewers can now experience the future of broadcast television as five local TV stations join together to launch broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0. Block Communications’ WBKI will host five stations including Block’s WDRB and market partners WAVE, WHAS and WBNA; Kentucky Educational Television’s (KET) WKMJ will launch on […]

Pearl TV, the coalition of US broadcasters transitioning to NEXTGEN TV, has confirmed that the NEXTGEN TV models from Hisense – U7H and U8H – are now available at retail, starting at $799 (€802) MSRP. Hisense joins existing vendors, Sony, Samsung and LG Electronics, which already have more than 70 models at retail. “Hisense has […]

Eurofins Digital Testing (EDT), in partnership with the Consumer Technology Association (CTA) and National Association of Broadcasters (NAB), has announced the release of the NEXTGEN TV logo certification test suite v 2022-1.0 – the first major release for the new model year applicable to ATSC 3.0 compliant receivers from July 1st. Primarily aimed at devices […]

Pearl TV, the coalition of US broadcasters transitioning to NEXTGEN TV, has revealed new field test data with Auton performed at the ‘Motown 3.0 Open Test Track’ in Detroit, Mich., that demonstrated how robust the transport layer and software applications of the ATSC 3.0 NEXTGEN TV standard are in non-real time data delivery of streaming […]

iWedia, a provider of software components and solutions for TV devices for major service operators and consumer electronics manufacturers, announced the launch of its ATSC 3.0 broadcast and broadband software stack, designed to give network operators more flexibility, greater reliability and more efficient operation. Eager to contribute further to the standard and the industry, iWedia […]

Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]

New NEXTGEN TV advertising, including Dolby commercials from its first consumer-facing marketing campaign which debuted on local television stations across the US, is resonating strongly with consumers, according to research conducted by Magid, in conjunction with Dolby Laboratories and the Pearl TV business group, the broadcaster coalition managing the rollout of broadcast technology standard NEXTGEN […]