Advanced Television

NextGen TV

NBCUniversal rolls out personalised broadcast experiences

NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four US markets. The new product represents a significant milestone in realising NextGen TV’s potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, […]

April 16, 2024

NEXTGEN TV to reach 75% of US households

Another prominent television manufacturer is joining the NEXTGEN TV vendor roster, with the news  that TCL is planning new TV models equipped with integrated NEXTGEN TV capability. More than 100 NEXTGEN TV products will be available for US consumers in 2024. The Consumer Technology Association announced industry results for 2023 sales and projections for the […]

January 9, 2024By Colin Mann

NEXTGEN TV reaches 22% US homes

As the broadcast and consumer electronics industries prepare for CES 2024 in Las Vegas in January, Pearl TV, the consortium of US broadcast companies leading the nation’s transition to NEXTGEN TV, and its network partners, have revealed that since the NEXTGEN TV rollout commenced in 2020, broadcasters have driven nearly 18 per cent year-over-year growth in […]

December 21, 2023By Colin Mann

Red Bee data deal with BitRouter

Red Bee Media, the media services provider, in conjunction with TitanTV, has signed a multi-year agreement with BitRouter, a provider of software for NEXTGEN TV receivers. TitanTV will provide Red Bee’s data to BitRouter for integration into its ZapperBox products and services to end users, including BitRouter’s provision of DVR listings information derived from TitanTV […]

November 9, 2023

NEXTGEN TV to surpass 10m devices

Pearl TV, the consortium of U.S broadcast companies leading the nation’s transition to NEXTGEN TV, and its network partners have spotlighted new milestones for NEXTGEN TV receivers and announced details of Pearl TV broadcasters’ national holiday advertising campaign. On the eve of the Pepcom Holiday Spectacular!, where the consumer benefits of NEXTGEN TV will be […]

October 18, 2023

NAB/FCC Future of TV initiative

FCC Chairwoman Jessica Rosenworcel has announced a new public-private initiative led by the National Association of Broadcasters (NAB) to guide the next steps of NextGen TV. The ‘Future of TV’ initiative will work to identify a roadmap to orderly transition ATSC 1.0 to ATSC 3.0-based services as smoothly as possible for consumers. “Today, we are […]

April 19, 2023By Colin Mann

NEXTGEN TV ecosystem hits milestones

Pearl TV, the coalition of US broadcast companies transitioning to digital television standard NEXTGEN TV, is claiming major milestones in the rollout of NEXTGEN TV to US households and the broader ecosystem of partners that enable the deployment of devices and the broadcaster application platform, RUN3TV. These latest developments focus on consumer and innovation options […]

December 16, 2022By Colin Mann

Digital monetisation capabilities for NEXTGEN TV

Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]

October 18, 2022By Colin Mann

5 Louisville stations launch NEXTGEN TV

Louisville television viewers can now experience the future of broadcast television as five local TV stations join together to launch broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0. Block Communications’ WBKI will host five stations including Block’s WDRB and market partners WAVE, WHAS and WBNA; Kentucky Educational Television’s (KET) WKMJ will launch on […]

September 13, 2022By Colin Mann

Hisense NEXTGEN TVs come to retail

Pearl TV, the coalition of US broadcasters transitioning to NEXTGEN TV, has confirmed that the NEXTGEN TV models from Hisense – U7H and U8H – are now available at retail, starting at $799 (€802) MSRP. Hisense joins existing vendors, Sony, Samsung and LG Electronics, which already have more than 70 models at retail. “Hisense has […]

August 24, 2022By Colin Mann