Little Dot Studios unveils FAST live bidding Ad Network
January 24, 2024
Digital content studio and media network, Little Dot Studios (an All3Media company), has been appointed by Blue Ant Media and Rights Booster to support monetisation of their FAST advertising inventory with immediate effect.
Having successfully developed a FAST/CTV ad stack initially for its own channels, Little Dot Studios is now enabling other premium publishers with FAST channels to connect to Little Dot Studios’ Ad Network, monetising the partners’ FAST advertising inventory. The platform addresses numerous monetisation challenges within the FAST space by removing the complexity and time required to integrate and optimise the different tech providers, platforms and demand partners with the channels enabling a partner to plug in their channels in a matter of weeks.
As one of the first publishers to develop their own ad stack, Little Dot Studios has added 25 international demand partners, who bid for the inventory of all 50 channels across 15 territories and 9 platforms.
Chiara McKee, Vice President of Love Nature, EMEA, Blue Ant Media commented: “Partnering with Little Dot Studios enables us to apply innovative, channel-focused solutions to optimise monetisation for Blue Ant Media’s growing portfolio of global FAST brands. Little Dot’s unique service removes technical barriers and fosters scale, which aligns seamlessly with our commitment to being on the forefront of shaping the dynamic FAST and CTV market.”
Richard Young, Director of FAST & OTT Platforms, Little Dot Studios Media Network added: ‘When we launched our first FAST channels over 3 ago, we quickly became aware how complex FAST or CTV monetisation was in a very nascent market and realised there was a gap in providing a channel focused solution. As we removed the technical blockers, added demand and built scale it became clear we had built something unique that was of interest to other FAST channel operators and FAST platforms seeking to drive revenue growth. To have launch partners of this calibre reinforces our belief that we are building a compelling service.”