Mega Movie Week debuts in Japan
January 31, 2024
The Digital Entertainment Group International (DEGI) has launched Japan’s first Mega Movie Week, a week long cross-category campaign to drive digital transactional growth.
From January 31st to February 6th, a selection of popular titles will be available across twelve digital platforms with discounted deals to buy and rent. Participating Hollywood studios and Japanese film distributors include Universal Pictures, Sony Pictures Entertainment Japan, Paramount Pictures & My Theatre DD, with offers hosted across major retailers, including Prime Video, Kantele Doga, Crank in! Video, J:COM Stream, TELASA, milplus, VideoMarket, Hulu, Music.jp, U-NEXT, Rakuten TV & Lemino.
Movies in the offer include recent popular Hollywood and Japanese titles including:
· The Super Mario Bros Movie
· The Quiet Yakuza series
· Mission: Impossible – Dead Reckoning Part One
· The Equalizer 3
· Fast X
· Transformers: Rise of the Beasts
· Gran Turismo
· Ninja vs Shark
Mega Movie Week is the first cross industry consumer promotion for digital transactional services to run in Japan and has been developed in collaboration with local distributors and platforms and informed by fresh insight on the behaviours and attitudes of Japanese audiences. The campaign builds on successful campaigns supported by DEGI across Australia, France, Germany, the Nordics, the UK and the US.
Iwao Saito, General Manager & Vice President at Sony Pictures Entertainment (Japan) Distribution, said: “We are very pleased to be able to conduct campaigns and promotions to promote digital distribution, VoD and EST in collaboration with other companies for the first time through ‘Mega Movie Week’. We strongly hope that by offering a larger lineup of films, not only foreign films but also Japanese films, we will once again provide viewers with the opportunity to watch films digitally and promote their continued use.”
Liz Bales, Chief Executive at DEGI, added: “The film industry is truly global, yet it is always driven locally and defined by the tastes and behaviours of local audiences. Building this campaign with a team of experts across Japanese distributors and digital service providers has enabled us all to explore the unique characteristics of the sector in Japan and the attitudes and behaviours of audiences. We are proud and thankful to have helped create a compelling consumer proposition in ‘Mega Movie Week’, which we hope will delight Japanese film fans. DEGI collaborations have fuelled growth in many territories across Europe and Asia, and we are excited to work with colleagues in Japan in what we hope will be the first of many opportunities for them to strengthen and grow engagement with their Japanese audiences.”