Advanced Television

Vila joins ITV Studios Iberia as Creative Director

February 1, 2024

Nathalie Garcia, Managing Director of the recently formed/launched ITV Studios Iberia, has announced that Miguel Vila has been appointed as the company’s Creative Director, Non-Scripted.

As the exclusive home of ITV Studios’ formats in Spain, Miguel will creatively oversee the production of The Voice (La Voz), The Voice Kids (La Voz Kids) and The Chase (El Cazador) the 14th season of which for TVE is currently in production.

Reporting directly to Garcia, he will also lead the creation and development of a multitude of format ideas and concepts. Vila will work closely with the label’s eventual Content Director and their team, as well as the Production Director once they are hired. Vila will work with data to improve the performance of content as well as directing the research and development team as they seek out new content opportunities from around the world, working closely with the ITV Studios Creative Network led by Managing Director Mike Beale.

Vila joins ITV Studios Iberia from Mediaset España where he was Deputy of Format development until 2015 and then Head of Formats and new developments for almost 10 years.

Garcia commented: “I’m thrilled to have Miguel join the ITV Studios family. I have always admired his creativity, infectious drive and passion for new ways of entertaining viewers. It’s great to finally be part of the same team.”

Vila added: “I’m really delighted to be joining ITV Studios. This is a great opportunity for me to continue developing my career in the TV business, and create new non-scripted programmes with a great team led by one of the best, top TV executives in Spain, Nathalie García”.

Prior to his position at Mediaset España, Vila was Head of Research and Content Development at Sogecable for Canal+ and Cuatro from 2005 – 2011. He was also Director of Entertainment Programmes at Canal+ from 2002 – 2005.

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