Platform launches content marketing offering led by McKeown
February 19, 2024
Platform Communications has announced the appointment of James McKeown as Director, leading a suite of content marketing services. The new division, called Story, will work alongside Platform’s Engage PR, comms and social selling offering and its recently announced ‘Build’ Go-to-Market lead generation and sales enablement capability to provide an integrated solution for building brands and driving sales.
“Media and technology brands need to do far more with their marketing than just create noise; they need to deliver real business impact with a genuinely integrated approach to creating powerful stories, engaging with audiences, and building Go-to-Market sales success,” said Gay Bell, Chief Executive of Platform Communications. “James has an incredible track record leading major media brands that are trusted by readers across media and technology industries. Having him join us takes our capabilities to the next level, enabling our clients to create powerful, authentic content across marketing and sales.”
McKeown led B2B content strategy and commercial partnerships for Future Publishing titles across media, entertainment, and technology, serving as editorial director of the ISE Show Daily and editor-in-chief of Installation and TVBEurope magazines. Previously, he was content director at NewBay Media, driving media brands including AV Technology Europe, Pro Sound News Europe and TV Technology Europe and serving as editorial director of the IBC Show Daily.
“Every business has a story to tell, and in this wonderful marketplace those stories can be truly compelling,” said McKeown. “Platform has always stood out as an agency that is committed to business success for its clients. Expanding its content offering as part of a fully integrated communications and Go-to-Market service is a huge opportunity to create something that I believe will enable media and technology companies to stand out and thrive.”