Comscore, TEGNA multi-year agreement
March 1, 2024
Comscore and TEGNA have reached a multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with measurement metrics across its local TV, major affiliate and digital businesses.
TEGNA owns 64 local news brands in 51 markets, making it one of the largest broadcasters in the US. It is the largest owner of Big Four affiliates in the top 25 markets among independent station groups and reaches approximately 39 per cent of all TV households nationwide.
Jon Carpenter, CEO at Comscore, said: “Comscore is proud to be a valued partner to TEGNA which is known for its trustworthy and impactful local journalism and strong connections to the communities they serve. The combination of our local linear TV data, and our groundbreaking cross-platform solutions will help TEGNA measure the value of their content and deliver outsized value for their advertisers across linear and digital. We’re excited to begin this latest phase of our partnership.”
Lynn Beall, EVP and Chief Operating Officer, Media Operations, TEGNA added: “Expanding our partnership with Comscore will offer us deeper insights through digital and qualitative data, enriching cross-platform solutions for our valued advertising partners. We look forward to partnering with our clients to deliver their targeted audiences across any platform with precision and effectiveness to grow their business.”
Financial terms of the agreement were not disclosed.