Advanced Television

comscore

Research: US AVoD adoption faster than SVoD

Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]

June 15, 2022

Comscore expands CTV measurement in Europe

Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore says it is the first international […]

June 7, 2022

FOX TV Stations Digital Properties finished April as the top-performing O&O station group

FOX Television Stations Digital properties finished April 2022 as the top-performing O&O station group in Total Minutes according to Comscore Media-Metrix. This marks FOX Television Station’s 18th consecutive month ranking as number one in the category. The group also finished as the top O&O group for Unique Visitors and Total Views. FOX Television Stations closed […]

May 25, 2022

Italy: Online content consumption up 44% in 3 years

Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]

April 14, 2022From Branislav Pekic in Rome

Tremor partners with Comscore

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]

April 8, 2022

7th Minute previews 7M Discovery platform

Broadcast data company 7th Minute is inviting brands, agencies and broadcasters to trial the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits that TV data insights offer their business. TV content, whether ads or programme material, strongly influences consumer behaviour; it can be directly linked to increases in online […]

March 30, 2022

FOX News ends Feb as #1 in multiplatform views

FOX News Digital finished February as the top-performing news brand in the competitive set in both multiplatform views and multiplatform minutes, according to Comscore. The digital network delivered 2.9 billion multiplatform minutes and over 1.4 billion multiplatform views, while posting increases in multiplatform unique visitors and multiplatform minutes versus the prior month. February also marked […]

March 23, 2022

WideOrbit, Comscore expand partnership

Comscore, a partner for planning, transacting, and evaluating media across platforms, and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, have announced the expansion of their longstanding partnership to create the next generation of automated linear TV buying and selling. WideOrbit will introduce Comscore TV information to power automated TV […]

March 8, 2022

Disney collaborates for ad measurement

Disney Advertising is building expanded solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media. “There is a big difference between currency and measurement and as the industry continues to evolve – the only constant is change,” said Lisa Valentino, EVP, Client Solutions & Addressable […]

March 2, 2022

Comscore Everywhere measurement standard launches

Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]

January 6, 2022