Advanced Television

comscore

FOX News Digital ends 2022 as top news brand

FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes, according to Comscore. For the year, FOX News Digital for the year secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. The FOX News mobile app finished 2022 […]

January 18, 2023

FreeWheel, Comscore ad partnership

FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]

January 10, 2023

Adform rolls out Comscore Predictive Audiences

Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

December 1, 2022

FOX News Digital ends Q3 as #1 with multiplatform minutes & views

FOX News Digital finished the third quarter of 2022 as the top-performing news organisation in the competitive set in multiplatform minutes and views according to Comscore. FOX News Digital closed out the quarter delivering over 8.5 billion total multiplatform minutes, over 4.3 billion total multiplatform views, and averaged 80 million monthly multiplatform unique visitors. For […]

October 17, 2022

Comscore cuts posts

Measurement company Comscore is restructuring including layoffs, closing data centres and possibly pulling out of some regions. Total restructuring will be between $13 million to $18 million, according to an SEC filing. Comscore promoted its CFO, Jon Carpenter to CEO in July, replacing the retiring Bill Livek. The company had been conducting a strategic review […]

September 30, 2022

Comscore, dentsu partnership

Comscore has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local US markets. dentsu will be the first agency network to place buys in local markets using advanced audiences across its three US media agencies, Carat, […]

September 23, 2022

FOX News Digital finishes August as top-performing multiplatform news brand

FOX News Digital finished August 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore. This marks 18 consecutive months as the number one news brand with multiplatform minutes and three consecutive months as the leading news brand with multiplatform views. FOX News Digital closed […]

September 19, 2022

Fox TV stations partner with Comscore

Comscore, a partner for planning, transacting, and evaluating media, has announced a partnership with Fox Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. “Over the last six years, the number of reportable Comscore households across Fox […]

September 12, 2022

Fox News Digital finishes July as top-performing US news brand

FOX News Digital finished July 2022 as the top-performing news organization in multiplatform minutes and views, according to Comscore. FOX News Digital closed out the month reaching over 2.8 billion total multiplatform minutes, 1.4 billion total multiplatform views, and 81 million multiplatform unique visitors. FOX News Digital also topped The NewYorkTimes.com  with multiplatform unique visitors […]

August 23, 2022

Yahoo, Comscore partnership

Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]

August 19, 2022