FreeWheel, the technology platform for the television advertising industry, has announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetisation, joins the Contextual Marketplace, […]
Proximic by Comscore, a division of Comscore and a provider of audience and content targeting solutions for programmatic activation, has released its inaugural State of Privacy in Advertising report. The report compiles industry-wide survey research, delving into the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising landscape. The report […]
Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]
Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, have announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation aims to provide publishers with streamlined access to future-proofed audience monetisation tools and provide buyers […]
FOX News Digital finished July as the top news brand with multiplatform minutes and views while seeing its best month in both categories since January 2021, according to Comscore. FOX News Digital closed out the month reaching 3.9 billion total multiplatform minutes, 1.9 billion total multiplatform views, and 119 million total digital multiplatform unique visitors. […]
FOX News Digital finished February leading CNN with total digital multiplatform unique visitors for the first time ever, according to Comscore. Additionally, FOX News Digital also led news brands with multiplatform views and minutes. FOX News Digital closed out the month reaching 3.1 billion total multiplatform minutes, 1.6 billion total multiplatform views, and 115 million […]
Proximic by Comscore, a provider of audience and content targeting solutions for programmatic activation, and Epsilon, am advertising and marketing technology company, have announced a partnership with Epsilon for cross-screen contextual data.Epsilon will utilise Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital—the company’s adtech platform for performance-based, personalised digital media at scale. Proximic by […]
Comscore and TEGNA have reached a multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with measurement metrics across its local TV, major affiliate and digital businesses. TEGNA owns 64 local news brands in […]
Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US. This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will integrate national and local linear TV, digital, […]
CNN has regained its once routine top position amongst cable TV broadcasters. CNN reports that the news channel was in the Top 5 stations overall in January, with viewership up 15 per cent over near-rival MSNBC, quoting Nielsen data and Comscore numbers. In the first month of this US presidential election year, CNN says its […]