Advanced Television

WBD’s TVN launches new visual identity

March 1, 2024

Warner Bros Discovery’s TVN has rolled out a new colour scheme and identity to its audiences in Poland.

Rooted in the concept of unity, the redesign process aimed to create a new and cohesive brand image. The graphic elements integrated into the new design celebrate diversity and ingenuity, capturing the essence of the channel. The new identity also highlights the role of TVN as a medium promoting positive changes. 

The Creative Services and On-Air Promotion Department at TVN Warner Bros Discovery teamed up with Argentinean agency Superestudio who were tasked with redesigning the station’s identity.

Piotr Rucki, Director of Creative Services Department at TVN Warner Bros Discovery said: “Working on the new branding, we were guided by one key aspect – the consistent image of TVN in all fields. We want our brand to have an appeal for both our audiences and advertisers, which is why, the new visual identity goes beyond the television universe to embrace channels and media in all possible shape and form. I hope that just like us, the audience will experience the Argentinian sun and optimism that radiates from TVN’s new visual identity. The result of their work is a new visual identity which is fresh and energetic at the same time. Minimalistic and dynamic, the new TVN logo seamlessly reflects the quintessence of the TVN brand.”

Ezequiel Rormoser, Executive Creative Director for Superestudio added: “We realised at an early design stage that subtle changes in the logotype will make it more relevant to the brand, but we didn’t want to compromise its iconic character, impact and awareness it enjoys on the Polish TV market. We have simplified the logotype, replaced yellow with white and modified blue to add a modern edge to the logo and make sure it stays true to its legacy”.

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