Advanced Television

Epsilon partners with Comscore’s Proximic

March 12, 2024

Proximic by Comscore, a provider of audience and content targeting solutions for programmatic activation, and Epsilon, am advertising and marketing technology company, have announced a partnership with Epsilon for cross-screen contextual data.Epsilon will utilise Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital—the company’s adtech platform for performance-based, personalised digital media at scale. Proximic by Comscore will deliver Epsilon insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorisations.Driven by Proximic’s contextual natural language processing engine and AI contextual categorisation technology, Proximic by Comscore’s contextual solutions enable marketers and media companies to extract a rset of contextual datapoints from digital addressable supply across platforms such as CTV, audio, desktop and mobile.“As the industry moves towards an alternative signal-based future, rich contextual data is more vital than ever before as marketers seek to maximise the value of inventory available to them in biddable environments,” said Kathryn Roganti, Senior Vice President, Commercial at Proximic by Comscore. “Our partnership with Epsilon will enhance ad quality line of sight for supply available via Epsilon’s expansive adtech stack, unlocking new efficiencies and increasing performance for clients activating with Epsilon Digital.”“We’re excited to see our relationship grow with Comscore as a longstanding Publicis partner as we work together to enhance cross-screen ad quality for our global client base,” added Rachael Churchill, Senior Vice President of Quality & Operations at Epsilon.

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