Creators generated 593% more YouTube Shorts for EU brand campaigns YoY
March 20, 2024
CreatorIQ, the creator marketing platform trusted by enterprise brands and agencies, is bringing its annual CreatorIQ Connect event series to Europe.
CreatorIQ Connect Europe is a full-day, two-stage event that will take place on Thursday, 2 May 2024, at the De Vere Grand Connaught Rooms in London. The event will feature insights from such industry leaders as Amazon, Business Insider, CEW, Google, Meta, Ogilvy, Sephora, TikTok and many others through a variety of panels, fireside chats, and keynote presentations. CreatorIQ executives will also share exclusive presentations on product roadmaps and company vision.
With the creator economy expected to reach half a trillion dollars by 2027, CreatorIQ Connect has become an integral gathering point for industry leaders to navigate this evolving landscape. To further contextualize the growth of creator marketing in Europe specifically, CreatorIQ looked at 2023 vs. 2022 year-over-year data trends for brand campaigns in its platform, which showed:
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22% increase in unique posts
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80% increase in TikTok posts
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593% increase in YouTube Shorts
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22% increase in the number of creators
“Creators consistently outperform traditional marketing tactics and channels, solidifying the sector as the most important business driver in the marketing mix,” said Conor Begley, Chief Strategy Officer at CreatorIQ. “With CreatorIQ Connect, we’re building a global community of creator economy pioneers, where companies can come together, share insights, and collectively push the industry forward.”