MipTV replaced by ‘London MIP’
March 26, 2024
The MipTV event, traditionally held in Cannes, has confirmed it will move to London in 2025. The market will run alongside the London Screenings from February 24th to 27th and will be hosted at the Savoy Hotel.
“The creation of MIP London is a direct result of clear and evidenced market factors.” said Lucy Smith, entertainment division director at RX France. “There is a continued appetite for a global content market in the first half of the year. MIP London will not only alleviate a busy events calendar but will provide an additional entry point for international companies to gather in London at the same time.”
The ever-expending London Screenings was started by a collaboration of big indies including Banijay, Freemantle and ITV Studios. There will be concerns that the addition of Mip – which won’t charge buyers for access – will add to buyers to hectic schedules.
“Staging markets that provide clients with the best possible solutions for showcasing their content and facilitating dealmaking is what we do best at MIP and take a huge pride in, as proven over decades in Cannes and more recently Cancun. We have consulted with many of those already hosting events in London as well as with international companies looking to do so. Our vision is a market that complements, not competes with, the established screenings program, that provides further options for the widest range of international distributors, studios and buyers to take part and can bring even more business to London in February for the benefit of all. Leading RX France’s first MIP market in London is an opportunity I’m very grateful for,” added Smith.
The Cannes event has been under pressure for some years and has shrunk in comparison to sister event MipCom in October.