Advanced Television

Roku adds NBA FAST channel

April 4, 2024

Roku, the TV streaming platform , has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans in the US can find NBA games, highlights, documentaries, original series, and more.

The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.

“Roku offers the kind of sports streaming experience that no other platform has – everything is tailored to the fan, whether they’re a die-hard fanatic or just getting into the local team,” said Joe Franzetta, Head of Sports, Roku. “This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch. We’re giving our users floor seats to an always-on experience, and we’re proud to be doing it in close collaboration with the NBA.”

“We’re thrilled to expand our partnership with Roku with the NBA’s first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games,” said Greg Beaton, NBA Senior Vice President of Content Partnerships. “This partnership supports our goal of reaching NBA fans with our content in innovative ways.”

In the NBA Zone, NBA fans and Roku users can stay up to date with their favourite teams, plus find the latest news, game highlights, and more. The NBA Zone is located within Sports in Roku’s Home Screen Menu, and users can also search similar terms with Roku Search or Roku Voice.

The NBA FAST channel on The Roku Channel offers classic games, highlights, recaps, documentaries, original series, studio shows, and interviews, among other additional content. Viewers can access the NBA FAST channel on The Roku Channel, within related zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV Channel Guide or via The Roku Channel App.

Roku will also be exclusively distributing over 40 live NBA G League games on a national basis during the 2024-2025 NBA G League season.

As part of this launch, the NBA App will be integrated within the NBA Zone, offering users quick access to the latest league news, behind-the-scenes stories, and game clip. NBA League Pass, the NBA’s premium live out-of-market game subscription service, will also be available to purchase within the offering.

“Bringing the NBA and the #1 TV streaming platform in the US together in one package is not only good for the fans, it’s also great for advertisers looking to tap into the power of marketing in sports,” said Kristina Shepard, VP, Global Advertising Sales and Partnerships at Roku. “We’re excited to give brands the opportunity to reach our expanding, highly engaged audience, with some of the biggest moments of the basketball season yet to come.”

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