Advanced Television

Roku adds NFL Zone

September 13, 2023

Roku and the NFL have announced the recently launched NFL Zone within the Roku Sports experience to kick off the 2023 NFL season. This strategic partnership between Roku and the NFL marks the first official league-branded zone within Roku’s Sports experience. Available now, the NFL Zone offers football fans a centralised location to find live and upcoming games, so they can spend less time figuring out where to watch the game and more time rooting for their favorite teams. Users can also tune in for weekly game previews, League highlights, and additional NFL content, all within the zone.

“Last year we introduced the Sports experience for our highly engaged sports audience, making it simpler for Roku users to watch sports programming,” said Gidon Katz, President, Consumer Experience, at Roku. “As we start the biggest sports season of the year, providing easy access to NFL games and content to our millions of users is a top priority for us. We look forward to fans immersing themselves within the NFL Zone and making it their destination to find NFL games.”

“We are excited to partner with Roku to increase discoverability of NFL programming to football fans,” said Hans Schroeder, NFL Executive Vice President of Media Distribution. “With the launch of the NFL Zone, Roku users can easily find the games they want to watch, from one place. We are thrilled to provide our fans with an excellent option to follow their favorite teams all season long.”

In addition to live and upcoming games, the NFL Zone provides weekly matchup previews, NFL highlights, and access to the NFL App and NFL Channel. Viewers can find the NFL Zone directly from Sports in Roku’s Home Screen Menu as well as Roku Search. Throughout the season, the NFL Zone will be prominently featured within the Sports experience.

“Sports have long provided a large, engaged audience for advertisers, and we’re excited to bring scale and fandom to marketers through the NFL Zone,” said Alison Levin, VP, Ad Revenue and Marketing Solutions, at Roku. “This collaboration brings together the most popular content across sports and entertainment with Roku’s incredible US reach for a combination that advertisers will crave.”

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