Advanced Television

Music licensing platform SphereTrax appoints Wiltshire

April 30, 2024

SphereTrax, the music licensing and sync gallery, has announced the appointment of Helen Wiltshire as Head of Sync, Sales and Marketing. Wiltshire joins from her role as International Sync Manager at music giant Warner Chappell, the publishing subsidiary of Warner Music Group.

Wiltshire brings with her 15 years of experience in the music industry working across catalogues and major deals with headline artists from the likes of Stormzy, Raye, Radiohead, David Bowie, The Prodigy, Skepta, The Cranberries, and George Michael, and has worked on brand campaigns for Gucci, Facebook, Mercedes, FIFA and LEGO. Her career history spans all elements of sync including pitching, clearing, licensing, negotiating, networking and finance across publishing, recorded music, distribution, digital and marketing.

Wiltshire joins the growing SphereTrax team to engage music buyers and licensers with its community of world-class musicians and artists. As Head of Sync, Sales and Marketing she will work with CEO Sefi Carmel on continuing to roll out the platform for producers and directors of TV, film, games, commercials, branded content and more to make the process not just easier but quicker and entirely transparent, to make music sync more accessible and sustainable for artists and clients.

Founded in 2022 by award-winning composer, sound designer, producer and mixer, Sefi Carmel, SphereTrax is a curated gallery of high-end soundtracks and songs, a cutting-edge label and an innovative marketplace. Its unique model puts the creator first, empowering them with the ability to make the best deals for their music and keep up to 75% of royalties. SphereTrax is set to be included in the BBC MusicBox.

Users of SphereTrax range from film, television, game and advertising production companies to brands, creative agencies and freelance creators. SphereTrax’s unique search engine feature allows users to browse, search and source songs, instrumentals and samples swiftly and easily, whilst also being able to connect with the artists directly. The platform ensures the highest quality of music is made available, as tracks uploaded to the platform are converted to industry-leading Dolby Atmos immersive sound technology as standard.

Users are also able to select from pre-set licences on the platform, with automated contracts and payment forms available to streamline the process for creators. SphereTrax uses Blockchain technology Bitcoin SV to ensure a transparent licensing process, meaning payments can be made in either cash or cryptocurrencies and withdrawn immediately.

Helen Wiltshire, Head of Sync, Sales and Marketing at SphereTrax, said: “I’m really excited to be joining SphereTrax, and part of a team that is passionate about making the music licensing process simpler and fairer. Aside from raising brand awareness, my aim is to exemplify why so many artists and composers are drawn to our work and the platform. Enabling & championing creativity is at the heart of what we do; I want to make sure that music buyers & licensors are as engaged with that as our amazing community of musicians are.”

Sefi Carmel, Founder and CEO of SphereTrax, added: “Helen’s incredible career history and experience with major global artists at Warner Chappell speaks to how much of an asset she is going to be at part of the SphereTrax team. She has huge amounts of industry knowledge, prowess, and passion and it’s an honour to have her with us.”

Categories: Press Releases

Tags: ,