Advanced Television

EVS launches VIA Media Asset Platform

July 3, 2024

EVS has announced the release of VIA MAP Version 1.0, EVS’s Media Asset Platform designed and built to meet the demands of modern media organisations. Following the unveiling of VIA MAP at IBC 2023, EVS customers can now benefit from a cohesive and integrated environment that supports the entire content lifecycle – from live acquisition, story creation, production and post-production, all the way to distribution and monetisation.

“As we are typically the first to ‘touch’ the content, we have a unique position from which to build an end-to-end solution” said Mike Shore, EVS SVP Asset Management Solutions. “With VIA MAP, we’ve created a platform that allows our customers to easily combine the unique capabilities of our solutions and thereby enable the most efficient use of people and content. This empowers our customers to best cope with the time sensitive demands and workloads that are typical of daily life at modern media organisations.”

Through an HTML5 web interface, users can access VIA MAP’s Core and Creative applications, each tuned for a specific function such as baseband ingest, file import, advanced editing, content metadata enrichment and management, archiving and more. The platform’s ability to unify EVS solutions becomes increasingly evident and the connections it enables will naturally grow over time.

Shore added: “The launch of VIA MAP enables EVS’s vision of a premium live ecosystem where all of our solutions converge and tightly integrate with each other to streamline operations, take full advantage of best-of-breed third-party integrations and maximise the value of content.”

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